Buoy

Beauty

Skin, hair, makeup, and the things worth adding to your shelf.
On My List
Le Prunier
Plum Beauty Oil
A multi-use oil for face, hands, hair, and body built on antioxidant-rich plum.
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Tower 28
SOS Daily Rescue Facial Spray
A hypochlorous acid mist that calms redness fast and never picks a fight with the rest of your routine.
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Self Glow by James Read
Endless Summer Gradual Tan Moisturizer
A face and body moisturizer that builds a believable glow instead of announcing itself.
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Tower 28
SunnyDays Tinted SPF Sunscreen Foundation
A mineral SPF 30 that does the sunscreen's job and the foundation's job so you only have to remember one step.
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Pai
Rosehip BioRegenerate Universal Face Oil
An overnight oil built on Omegas 3, 6, 7, and 9 that does its work while you sleep.
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Indie Lee
Squalane Facial Oil
A fragrance-free olive-derived oil for the nights you want moisture without a scent opinion.
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Indie Lee
Co Q10 Toner
A hydrating antioxidant mist built to pair with the Squalane Oil.
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Tata Harper
Regenerating Cleanser
A daily exfoliating cleanser with apricot microspheres and white willow bark.
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Tata Harper
SUPERKIND Refining Cleanser
A hypoallergenic exfoliating cleanser built for sensitive skin that still wants to do something.
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Ursa Major
Essential Face Tonic
A fragrance-free four-in-one toner with an AHA and BHA complex.
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Self Glow by James Read
Sunblush Hydrating Tan Mist
A rosewater and DHA mist that hydrates and tones while it tans, layered under or over makeup.
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Wildling
Empress Stone
A Bian stone gua sha tool for the ritual of lifting and de-puffing your own face before you ask anything else to.
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Primally Pure
Plumping Bar
A coconut milk and pink kaolin clay cleansing bar that draws out impurities and rebuilds the skin barrier without stripping it.
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Primally Pure
Double Cleansing Kit (Soothing)
A two-step cleansing oil and bar ritual that purifies pores while protecting sensitive, easily irritated skin.
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Primally Pure
Double Cleansing Kit (Clarifying)
A two-step cleansing oil and bar ritual built for congested or acne-prone skin, with tea tree and activated charcoal in the bar.
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Primally Pure
Double Cleansing Kit (Plumping)
A two-step cleansing oil and bar ritual that draws out impurities while supporting a more youthful, dewy texture.
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Le Prunier
Plumscreen SPF 31
A silky mineral sunscreen that hydrates and helps fight visible signs of aging without a white cast.
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Freaks of Nature
Peak Performance SPF 50
A 100% mineral sunscreen built for intense outdoor activity, with up to 80 minutes of water and sweat resistance.
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Good Weather Skin
Daily Lip Sun Gloss SPF 30
A mineral SPF lip gloss with rosehip oil and hyaluronic acid that hydrates and plumps with zero sunscreen taste.
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RMS Beauty
ReFresh Eye Brightener SPF 30
A lightweight, color-correcting undereye brightener with mineral SPF and a cooling rollerball tip.
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Freaks of Nature
Solar Shield SPF 30 Spray
A reef-safe, non-aerosol mineral spray sunscreen with aloe and green tea that applies as a fine, even mist without heavy residue.
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Saltyface
Freckle Paint
A faux freckle stain with a brush tip for the size and depth you actually want.
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Tower 28
BeachPlease Luminous Tinted Balm
A multi-use tinted balm for lips and cheeks in a sun-kissed Santa Monica shade range.
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SOSHE Beauty
Soft Glide Lip Liner
A hydrating creamy lip pencil in a refillable case for outlining or filling in.
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Westman Atelier
Lit Up Highlight Stick
A translucent gel highlighter for the glassy, dewy version of your own face.
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Saie
The Big Brush For Buffing
An ultra-soft synthetic brush built to blend cream and liquid formulas into skin instead of onto it.
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RMS Beauty
Hydra Setting Powder
A talc-free loose powder that blurs and sets without ever going flat.
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RŌZ
Santa Lucia Styling Oil
A lightweight styling oil that doubles as heat protection up to 450°, with a Big Sur–inspired scent.
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epres
Bond Repair Treatment Starter Kit
A ten-minute at-home bond repair that undoes a day's damage — no salon appointment required.
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RŌZ
MILK Hair Serum
A three-in-one leave-in with hyaluronic acid and red algae that detangles, smooths, and defines in one step.
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Goop
G.Tox Himalayan Salt Scalp Scrub Shampoo
A whipped exfoliating shampoo that treats the scalp like skin — and clears the way for everything else to work better.
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BUR BUR
Growing Season Burdock Hair Growth Oil
A weekly burdock and nettle treatment for the weeks you actually remember to do the weekly treatment.
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BUR BUR
Growing Season Derma Roller
A titanium scalp roller that makes the oil treatment actually go where it needs to go.
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Reverie
Mare Mediterranean Sea Mist
A sea salt texturizing spray for the beachy wave you didn't actually get from the beach.
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Rahua
Legendary Amazon Oil
A concentrated finishing oil that smooths and adds shine — without the silicone hangover.
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Rahua
Heat Protectant Shield
A plant-based barrier spray for the days the blow dryer is non-negotiable.
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Rahua
Hydration Detangler & UV Barrier
A leave-in that turns tangled hair brushable again, and keeps the sun from undoing the color.
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Rahua
Enchanted Island Essential Hair Care Set
A shampoo and conditioner duo built to bring some vitality back to hair that has had a season.
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Primally Pure
Natural Dry Shampoo, Dark Locks
An arrowroot and cocoa powder dry shampoo that absorbs oil and adds texture while blending seamlessly into darker hair.
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Primally Pure
Natural Dry Shampoo, Light Locks
An arrowroot and kaolin clay dry shampoo that absorbs oil and adds texture while blending seamlessly into lighter hair.
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evolvetogether
Restorative Body Lotion, Havana
A fast-absorbing lotion built on argan, avocado, and squalane with a cardamom and cedarwood scent.
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OSEA
Undaria Algae Body Oil
A seaweed-infused oil clinically shown to improve elasticity, in a citrus and mango scent.
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Biotyspa
Body Sculpt Kit
An at-home lymphatic sculpting kit with a cup, gel, and oil for the ritual version of self care.
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MARA
Algae and Moringa Sea Sculpt Body Oil
A firming oil built on plankton and celery seed for the areas you want to target.
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Nécessaire
The Body Exfoliator, Santal
An in-shower exfoliant that treats keratosis pilaris and ingrowns in a sandalwood scent.
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Nécessaire
The Body Lotion, Olibanum
A multi-peptide lotion with niacinamide in a jumbo size for the parts of your routine that shouldn't run out.
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Nécessaire
The Body Wash, Olibanum
A daily cleanser with vitamin C, enzymes, and niacinamide in the same Olibanum scent as the lotion.
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Nécessaire
The Hand Retinol
A nighttime hand treatment with 0.25 percent retinol and 5 percent AHA for the part of you that ages first and gets remembered last.
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Nécessaire
The Body Retinol
A night repair serum with encapsulated retinol, AHA, and peptides for crepiness, spots, and scars.
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Grown Alchemist
Invigorate Hand Wash
A gentle plant-based gel hand wash in sweet orange, cedarwood, and sage.
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Nopalera
Cactus Flower Exfoliant, Mandarina
An oil cleanser, scrub, and moisturizer in one, colored naturally with achiote seeds.
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Vertly
Relief Lotion
An arnica and lavender lotion for achy muscles and overworked limbs, handcrafted in small batches in Northern California.
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Primally Pure
Blue Tansy Body Butter
A tallow, mango, and shea butter blend infused with calming blue tansy and sandalwood that soothes redness and sensitivity.
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Primally Pure
Blue Tansy Deodorant
An aluminum-free deodorant with grass-fed tallow and blue tansy that calms irritation while neutralizing odor.
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Maison Louis Marie
No.04 Bois de Balincourt Eau de Parfum
A warm woody scent of sandalwood, cedarwood, vetiver, and amber.
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Henry Rose
Ripe Eau de Parfum
A fruity floral that opens in watermelon sorbet and lychee rose and settles into sandalwood and musk.
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Nopalera
Bosque Místico Eau de Parfum
A hibiscus, pepper, and cashmere wood scent inspired by Mexico's mystical forests.
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DedCool
XTRA MILK Fragrance
A genderless scent of bergamot, white musk, and amber, soft and warm rather than loud.
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Henry Rose
Dave Eau de Parfum
A warm vanilla gourmand wrapped in neroli, cocoa shell, and tonka bean.
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Heretic
The Entomologist Insect Repellent
A DEET-free insect repellent that also happens to smell like a walk through an herb garden.
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The Swell
Join us in the water.
Not a mass email. A note I'd actually send you — the things I can't stop thinking about, and the products I keep sending to friends.